Author name: trevor.shand

What Founders Need to Understand About Angel Investors vs. Venture Capital — From an Angel’s Perspective

What Founders Need to Understand About Angel Investors vs. Venture Capital — From an Angel’s Perspective As an angel investor, I’ve sat across from dozens of founders — some just sketching their idea on a napkin, others already showing promising traction. And while every pitch is unique, one common thread emerges: most entrepreneurs don’t fully […]

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Mastering Competitive Analysis: What 3 Great Articles Teach Us About Strategy

Mastering Competitive Analysis: What 3 Great Articles Teach Us About Strategy As someone who coaches early-stage founders and business leaders, one of the most common questions I hear is:“How do I actually do competitive analysis — and make it useful?” The answer lies not in one perfect template, but in understanding the different angles from

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How I’m Validating My Startup Idea — Lessons From Lenny’s Newsletter

How I’m Validating My Startup Idea — Lessons From Lenny’s Newsletter As a business owner, I’ve launched products that succeeded and some that quietly flopped. If I’ve learned anything, it’s this: your idea is only as good as the validation behind it. That’s why when I came across How to Validate Your Startup Idea by

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How to Find Product-Market Fit Using the Best Online Resources

How to Find Product-Market Fit Using the Best Online Resources Every entrepreneur hears the same mantra: “Find product-market fit.” But what does that really mean? And more importantly — how do you actually do it? That’s where curated expert content becomes a game-changer. If you’re looking to master product-market fit (PMF), there’s one online resource

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The Market Map of the Future: Insights from MarketResearch.com’s Top Articles of 2023

The Market Map of the Future: Insights from MarketResearch.com’s Top Articles of 2023 As an entrepreneur or business strategist, staying ahead of the curve isn’t a luxury — it’s a necessity. Trends shift, industries evolve, and new opportunities emerge where the prepared can seize momentum. That’s why I highly recommend diving into MarketResearch.com’s roundup of

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What Billion-Dollar Startups Can Teach You About Lean Canvas — A Look at Railsware’s Masterpiece

What Billion-Dollar Startups Can Teach You About Lean Canvas — A Look at Railsware’s Masterpiece As an entrepreneur, you’re constantly looking for tools that bring clarity to chaos — something to make sense of that tangled mix of vision, ideas, customers, and strategy. If you’ve explored business modeling at all, you’ve likely come across the

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Customer Journey

Customer Journey I was talking with an entrepreneur earlier this week for one of my online interviews, where they discussed the value of not working for a large company that allows him to customize a customer experience that improves his clients’ interactions and provides him with a sustainable advantage. Customer journey or customer experience is

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